An autonomous sales team for a security & event staffing company
A security and hospitality-staffing company wanted a steady flow of qualified prospects without hiring an SDR team. We built agents that find buyers, write to them, follow up, read every reply and hand genuine interest to the sales team, running unattended every weekday.
The challenge
The company's buyers are event organisers, venues, hotels and property managers, spread across nine US metros and constantly changing as new events are announced. Finding them by hand meant hours of searching, and most of the work ended with a business name and no one to contact.
They needed a system that would keep finding new buyers every night, reach the right person with a relevant message, and never let a real reply slip through the cracks.
What we built
- 01
Discover
Agents pull upcoming events from ticketing and trade-show sources, and businesses from map data and public licence registers, every night across nine metros.
- 02
Qualify
An AI fit-check compares each lead with the services the company actually sells, and labels it so the best prospects are worked first.
- 03
Find the contact
A name becomes a verified email: resolve the official website, check public contact pages, then a contact database for the hard ones, cheapest source first.
- 04
Verify
Every address is checked before a first email, and each day's send mixes in only a small share of unverifiable addresses.
- 05
Write and send
A personalised first email for each prospect, sent in four time-zone windows so it lands in the recipient's morning, then follow-ups on a schedule that spaces out over time.
- 06
Read replies
The inbox is scanned around the clock. Out-of-office and automated replies are recognised and ignored; "I've left the company" replies are caught and the new contact suggested.
- 07
Hand off
A genuine reply gets an instant acknowledgement with the rate card, and the whole conversation is forwarded to the sales team so they can pick it up immediately.
Guardrails
- One email per inbox, ever, so no business gets the same pitch twice from sibling leads.
- Anyone who replies, opts out or bounces is never written to again, across every mailbox.
- Emails go out from two authenticated mailboxes (SPF, DKIM, DMARC), so a provider restriction on one never stops the business.
- Every paid lookup is metered and capped; a nightly summary reports what ran and what it cost.
Results
- 18,700+ in-scope leads discovered and qualified, with 4,000+ verified contacts.
- 1,400+ first emails and follow-ups sent without anyone pressing send.
- Genuine replies reach the sales team within minutes, with the full conversation attached.
What we learned
Under the hood
More case studies
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